As smartphones became connected to email and social media sites, many thought that SMS would soon become obsolete. So many marketers began to focus their efforts on reaching their mobile customers via Facebook, Twitter and email. There are, however, built-in limitations and not so obvious flaws with these platforms.
In a world where customers are bored with email marketing and the effectiveness of social media is questionable, you stand a far higher chance of gaining the attention of customers when using SMS marketing, which is getting more popular than ever. There is something...
Open rate is calculated by taking into account all the emails that are accepted and read by the recipient. What if you sent a text message instead?
Trying to get hungry customers to your restaurant? Consider SMS text marketing. Text offers such as these can bring in new or repeat business with every message.
Many businesses have convinced themselves that they could advertise to their target audience through social media without paying. A common argument has often been “why should I pay for text messages or app development when I can do all that on Facebook or Twitter for free?”
Yes, you read that right! People carry out 221 tasks per day on their smartphones, compared to just 140 on a desktop or laptop.