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The Reinvention of SMS marketing

Feb 22, 2022 | SMS marketing, Text marketing

As smartphones became connected to email and social media sites, many thought that SMS would soon become obsolete. So many marketers began to focus their efforts on reaching their mobile customers via Facebook, Twitter and email. There are, however, built-in...

5 tips for successful SMS Marketing

Dec 20, 2021 | SMS marketing, Text marketing

In a world where customers are bored with email marketing and the effectiveness of social media is questionable, you stand a far higher chance of gaining the attention of customers when using SMS marketing, which is getting more popular than ever. There is something...

Do You Know Your Open Rate?

Jul 14, 2021 | SMS marketing, Text marketing

Open rate is calculated by taking into account all the emails that are accepted and read by the recipient. Generally speaking, a good range of open rate is between 15% and 25% for marketing emails. Each sector’s open rates are different. Weaker opening rates (less...

Top Strategies in SMS Marketing for Restaurants

Jul 8, 2021 | SMS marketing, Text marketing

‘Get a free starter with your meal today.’ ‘A free bottle of house wine with your meal’… Trying to get hungry customers to your restaurant? Consider SMS text marketing. Text offers such as these can bring in new or repeat business with every message. If done...

Do You Think Advertising On Social Media Is Free?

Nov 18, 2020 | SMS marketing, Text marketing

Many businesses have convinced themselves that they could advertise to their target audience through social media without paying. A common argument has often been “why should I pay for text messages or app development when I can do all that on Facebook or Twitter for...

On average people pick up their smartphone 221 times a day!

Apr 20, 2020 | SMS marketing, Text marketing

Yes, you read that right! People carry out 221 tasks per day on their smartphones, compared to just 140 on a desktop or laptop. That’s just one of the statistics revealed by a recent survey of 2,000 UK smartphone owners. * And not only do we take to our phones to...