Open rate is calculated by taking into account all the emails that are accepted and read by the recipient. Generally speaking, a good range of open rate is between 15% and 25% for marketing emails. Each sector’s open rates are different. Weaker opening rates (less than 18%) were observed in e-commerce, recruitment, transportation and music*.

Working on these figures, 75 – 85% of the people you are targeting or about to target won’t bother to read your message. That’s a lot of time, effort and expense put into sending a marketing campaign that a lot of people simply won’t read!

What if you sent a text message instead? You may be surprised to learn that 98% of text messages are read** or opened. Most are read within 5 seconds of being received. If you doubt this, then take a moment to look at your phone and see if you have any unread SMS messages.

SMS messages have stood the test of time and continue to do so. All handsets can receive them. There’s no need to download software or run updates. It’s a standard feature on every phone of every potential or existing customer of yours.

We run a wonderfully unique ‘opt in’ marketing tool for our clients. Their own customers have chosen to receive offers and deals, or just news and updates from them. This is not an intrusive form of marketing and our records show on average less than 0.25% of our clients customers choose to opt-out.

It doesn’t matter if you’re sending out campaigns for an event or forthcoming deal, or targeting in real-time visitors on your premises. With SMS you can be guaranteed that messages sent get received, opened and read.

So before you sign off the artwork and wording on that next HTML email, contact us.

*Mail Jet **Frost & Sullivan

For more information on SMS Marketing contact us here.